Blunders You Should Not Make As a Web Designer
Many websites leave a very bad impression in front of their visitors. Even the most seasoned designer can often mess up with things. Irrespective of how proficient designer we are or claim to be, the truth is, the majority of us are still making mistakes and inferior design choices. Web designing is a relatively young field, and most of the designing agencies are too busy working for their clients thereby failing to upkeep their skills and learning something new. Getting yourself acquainted with the latest trends and designing practices is fundamental to steer clear slip-ups that hinder a website performance.
In this post, I have compiled a list of some common mistakes web designers often make while creating a website. Go through them carefully to design a website that does stand out and at the same time practical enough to provide a pleasurable user experience.
So, let’s look at them in detail:
1. Stop using flash
Your website using Flash? Oh really! Your visitor’s head is soon going to explode. We have crossed the time when flash was the only alternative we had to render media content, today it’s HTML5 which can do even more than that. Web designers should stop using flash, right now. A website built using flash isn’t mobile friendly as well, so killing your mobile presence. In addition, getting a flash-oriented website at the top of search engines is a fiddly process. HTML pages are getting indexed, but not flash. This is a major reason why you should not use it. In fact, audio and video presentation can be annoying for some viewers.
2. Not understanding the target audience
Designers often overlook putting efforts understanding their target audience and their needs. Successful web designs must create a “wow” factor and connect visitors emotionally. But, this can only be achieved if designers put efforts understanding what is that pique their audience interest and encourage them to explore a website. Once you gain the knowledge about your target audience, you can start your work right off the bat. Consider the collected data collected through research seriously. Your design can be based on demographics, for instance- if your target audience is older people, then it’d be nice to choose large and clear fonts. Whereas if the target audience is young, then make your design more energetic and bright.
3. Your website is not mobile friendly
When commencing a web design, target mobile first, and then scale your design accordingly. Making sure your design looks graceful on small screens helps you target mobile customers effectively. Designing for website is necessary, of course, but you have to think about content in terms of mobile as well. “mobile-first” is an approach that’s all trending in, these days, and avoiding it can kill your business. According to the research conducted by the Pew Research Center , 64% adults use Smartphones mainly for shopping purpose. So, if you are designing a shopping website, consider designing it responsively to target mobile shoppers. If you site can’t fit into small screens, you are soon going to lose a large chunk of users immediately.
4. Broken social media links
Social media has gained a lot of momentum over the years and has come a long way to make a business stand out in a digital space. Making your social media ineffective can negatively affect your business in a long run. And broken social media links can be harmful for your brand. Broken links can annoy your visitors as they find it difficult to know more about your products and services, thus preventing them to ‘Like’ or ‘Follow’ your social media page.
5. Online contact form that doesn’t provide confirmation receipt
A nicely designed contact form is a gateway to connect with your prospective customers or clients. We advise you to keep it minimal, clear, and easy to understand. A user-friendly contact form has the ability to invite more customers and boost your leads. Keep questions simple; you can also ask them reasons to contact you. Whether they want to do business with you, or just contacting you generally. Also, make sure to provide them a confirmation receipt when they are done providing the necessary details to build trust and loyalty. Giving feedback is a nice approach to make them feel that there are real people behind the website and it is legit as well.
Putting all things together
Web designing is an industry that has come a long way to become an important part of web world. To design a great looking website, it’s crucial to think about users, their changing expectations, and latest tools to keep yourself updated. It is vital for any serious web designers. Mistakes can be detrimental for your business and avoiding them is the only way to stay above the web presence.
Jack Calder is a expert professional in Markupcloud Ltd, a top notch- psd to html company. Jack is a enthusiastic lover of new technologies and he always shares his knowledge on the web with others regarding the new technological trends in the market.
This entry was posted on Tuesday, April 21st, 2015 at 11:44 and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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