Wednesday, October 27th, 2010
Regardless of how smoothly your business may operate, no one is completely immune to criticism and controversy. With BP’s disastrous oil spill continuing to dominate the headlines almost three months after it took place, it’s becoming alarmingly clear that even the world’s most powerful and formerly respected brands can take a hit online.
But what if you’re not a major brand – just a small online service provider? While failed projects and disastrous clients are unlikely to spread the word as far, they’re just as likely to cause a great deal of damage to your business. From minor fallouts to projects that didn’t quite go as planned, there are hundreds of reasons for formerly solid client relationships to turn sour.
We’ve prepared this guide to help you respond to such situations. With Google’s dynamic search results pushing “scam” terms to the top of the ranks and speculation-friendly social media outlets giving almost any disgruntled client an outlet, monitoring your online buzz is more important than ever. These five strategies can help you keep your name under control, and keep your clients from turning against you. (more…)
Tuesday, October 19th, 2010
Whether you’re writing informative content for a business blog or the latest update for your personal website, writing eye-catching headlines that make sense is an important skill you shouldn’t take for granted if you want your website to get noticed. Just as the subject line is the email’s first impression, the title or headline also poses as the key to driving people to read your blog post, article, or web page from top to bottom.
For this post, I’m going to share with you a couple of tips on how to write great headlines that not only pokes the curious cat in you but that makes a lot of sense when you use it.
Friday, October 8th, 2010
So there has been a lot of talk about HTML5 recently. Many people even started comparing it to Adobe’s Flash. Although Flash can be rather extensive it is not without it’s bugs and does tend to crash computers a fair bit when it’s not developed the way it should be.
With Apple supporting HTML5, the markup language has definitely got a great deal of support with some beautiful work being demonstrated. Here for you today, I have collected the finest demos from around the web, enjoy. (more…)
Tuesday, October 5th, 2010
There’s been a distinct focus on large companies in the design world. While freelancers and small design firms often work extensively with small companies and local businesses, the large majority of designers seem to aspire to work with major corporations and international companies. It makes sense from an income perspective – after all, the money is better with bigger companies, right?
Not always. As tempting as those six-figure design budgets and large projects may be, the majority of big business design contracts tend to fall into the hands of an in-house design team. With a huge number of designers desperate for work, mega-corporations and once lucrative sources of work just aren’t that interested in working with another firm anymore, preferring to manage design internally. (more…)